Cheerios and USO Team Up for Postcard Campaign

Cheerios Cheer BoxCheerios and USO have partnered together to support our military families and show that America cares through a postcard campaign! It’s a very easy way to spread cheer to these honorable families.

When you buy the specially-marked boxes of Cheerios cereal that has the “Cheer” postcards on them you will be on your way to helping.

Here is how to send Cheer:

  1. Cut out the postcard found on the front of the box. The card has dotted cut-out lines around the “Cheer” in the Cheerios logo.
  2. Write a personal greeting on the backside of the postcard – a note of thanks, personal words of good cheer, a message of support.
  3. Add postage and drop the card in the mail. Postcards are pre-addressed to the USO, and the USO will distribute the Cheer postcards to military families.

Just be aware that these specially marked Cheerios boxes are only on shelves through November 2011, but you’ll have a year to mail in the postcards. I know there are sales where I shop on Cheerios so it’ll be easy to pick up a few boxes and still save money and do something nice for the military families.

Cheer - Landing Page ImageAs well as sending the Cheer postcard Cheerios will also donate a $1 to the USO for each Cheer card received from specially marked boxes through November 2012. To kick off the program, Cheerios has already donated $150,000 to the USO and will donate up to an additional $100,000 based upon the number of postcards received. The donations will support USO programs that help support military families. So, personal participation will play a big role in helping raise money to support military families.

Are you wondering why this program was created? Here is why:

There are more than 1.4 million active duty members in the U.S. military, and they are supported by more than 3.6 million family members. More than 70 percent of married active duty service members have children. When troops are called on for active duty and when they are deployed, their family members called on to serve as well.  Family members typically work double duty on the home front while supporting their loved ones who are away.

Cheerios created Cheer as a way for consumers to offer a personal show of support and encouragement to family members who work so hard while their family members serve our country. The program also raises funds to help the USO provide programs that entertain and boost the morale of our troops and their families.

I wrote this review while participating in a campaign by Mom Central Consulting on behalf of Cheerios and received product samples to facilitate my review and a promotional item to thank me for taking the time to post.


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